No one in the music industry can keep up with the changes that are afoot. Albums aren’t selling, artists become overnight celebrities through Myspace and so on. So I guess I shouldn’t have been shocked when I read this little nugget: TAG, the body spray that Proctor & Gamble produces, is starting a record label with none other than Jermaine Dupri at the helm. You can read their respective proselytizing through the link above, but bascially what it has come down to is this: record labels are broke. Products like body sprays are not. Every product that is marketed as the next “cool” thing has to find new avenues into the youth market, now that traditional advertising routes are proving themselves defunct in the digital age. While some musicians will welcome this partnership, will welcome the chance to brand and market themselves with impunity to a scale unheard of in the traditional record industry makreting scheme, we’re sure that not all musicians are going to want their art to be intrinsically linked to a body spray. Unless of course, one were to start a new band solely about deodorant / body odor issues. I’ll give you start: Form a punk band called The Pit Stains. You can call your first album Yellowing The Whites. I smell a spring project coming on.